Our work for eos was honored with the Iridium Effie, naming it the most effective campaign in the world. Here are the five different projects that made it happen.

TikToker Carly Joy blessed the internet with an organic, viral tutorial on how to “bless your f*cking cooch” with eos shave cream. So, we did what any professional, self-respecting company would do: team up with a 16-year-old to drop a custom line of Cooch Blessing Cream, complete with verbatim instructions on how to achieve a “smooth-ass hooha.”

That’s kind of the gist of it, yeah.

Hair is an effective, biodegradable tool for reducing soil erosion. Meanwhile, we are quite literally washing our pubes’ potential down the drain. So we wanted to normalize the topic of pubic hair and start treating it like the precious renewable resource it is. We teamed up with Matter of Trust, a non-profit that repurposes hair, to create our pube donation program that came with a free tube of eos shave cream to help you finish the job.

It’s normal to have body hair. So let’s make it normal to talk it.

Shaving your vulva can feel like a gymnastics routine. But because it’s a taboo subject, no one ever teaches you how to do it

So we created a workout program that helped you build the stability, flexibility, and strength required to get into hooha-shaving shape. Here’s one of the workouts.

Effies - 1x Iridium, 4x Gold, 1x Bronze
D&AD - Graphite Pencil, Wood Pencil
Clios -1x Grand Clio, 1x Gold, 2x Bronze, 1x Shortlist
The One Show - 1x Bronze, 6x Merits, 1x Film Shortlist,
Cannes - 1x Silver, 2x Bronze
AICP Awards - 2x Winner
The Webbys - 2x Nominee
AdAge Creativity Awards - Best ROI
AdAge Best Ads in the World 2021 - #12
The Brave Brands Awards - 1 of 5 Honorees
The Andy Awards - 2x Winner
The Reggies - 1x Super Reggie, 1x Gold
TikTok Top Culture Drivers - One of 14