Since Alpha plant-based meat is made from plants, you can technically grow it yourself. So we made these meat kits that let you become a bonafide chicken nugget farmer. Is it dumb? Yes. But is it worth it? …Probably not. If we were you, we’d just let Alpha do the hard work for you.

We sold 1,000 meat seed kits in the first hour before selling out in the 6th (before we even had to time to start putting paid behind the posts). Over 21 thousand additional people tried to place orders overnight.