JCPENNEY

 Retail Rejuvenation Retreat

A real wellness retreat designed to heal real Maxxinistas from the stress of off-price shopping.
With exercises that rewired their neural pathways, we helped them ditch their toxic
deal-hunting ways, and say yes a more peaceful life at JCPenney.

Client: JCPenney
Agency: Mischief
Role: Creative Director, Copywriter
CD Art Director: Tanner Thompson
Sr. Copywriter: Alli Walker
Sr. Art Director: Luke Johnson
ECD: Kevin Mulroy
Director: Pete Marquis
Editor: Danielle Minch